During my Graphic Design BA studies I met Scott King when he was my tutor at Camberwell College, London.

A few years later, after his rise to notoriety as a contemporary artist, he contacted me to re-design his website. He wanted minimal design that would showcase his art to its best with ease of navigation and also have slideshow galleries containing up to fifty images.

It was of great importance to Scott that the type was correctly formatted due to his background as an award-winning Art Director at I.D. and Sleaze Nation magazines. Font substitution was the solution to achieving the best visual continuity between platforms.